September 23, 2008 / 2:25 AM / 11 years ago

US Sept auto industry sales slower than Aug - Ford

DETROIT, Sept 22 (Reuters) - U.S. auto industry sales are running at a slower annual rate in September than in August amid market turmoil that has pressured consumer confidence, Ford Motor Co’s (F.N) marketing chief said on Monday.

Jim Farley, Ford’s group vice president of marketing and communications, told reporters that a seasonally adjusted annual rate for the month of 13 million units “seems about right for me.”

That figure would put the U.S. industry about in the middle between the July seasonally adjusted rate and the gains in August that some attributed to a sharp step-up in incentives toward the end of last month.

“(Sales were) strengthening the last week or so, but the first couple of weeks very stressed the industry,” Farley said of September U.S. auto sales. (Reporting by David Bailey; Editing by Ian Geoghegan)

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