Kohl's profit edges up, sees holiday sales rising

giovedì 8 novembre 2012 14:27

By Phil Wahba

(Reuters) - Kohl's Corp (KSS.N: Quotazione) on Thursday forecast that sales will rise during the holiday quarter and reported stronger-than-expected third-quarter profit, as business perked up later in the period for the department store chain.

The U.S. retailer, which competes most directly with Macy's Inc (M.N: Quotazione) and J.C. Penney Co Inc (JCP.N: Quotazione) for middle-class shoppers, expects sales at stores open at least year, or same-store sales, will be up 3 percent to 4 percent in the quarter that includes the Christmas shopping period.

That would mark a major improvement over last year's holiday period, when same-store sales slumped 2.1 percent, and would be inline with higher-end Macy's forecast for a 4.2 percent jump.

Kohl's, which has 1,146 stores, expects holiday quarter earnings of $2.00 to $2.08 per share, below the $2.16 Wall Street analysts had been expecting, according to Thomson Reuters I/B/E/S.

"That tells me they believe the environment is going to be a little more promotional," Brian Yarbrough, consumer discretionary analyst for Edward Jones said, referring to the prospect of having to offer discounts and give up some profit margin to compete with rivals.

Kohl's earlier this year frequently reported monthly sales numbers that disappointed Wall Street, which it blamed on its efforts to keep inventory lean to avoid having to sell unsold merchandise at deep discounts.

As a result, some popular items sold out. But many of its fashions aimed at young adults failed to find favor with shoppers, also hurting sales.

Kohl's chief executive said in a statement that the retailer had made "investments" in inventory to offer a broader and more plentiful array of goods for the holiday season.   Continua...

<p>Customers leave the Kohl's store in Westminster, Colorado August 14, 2008. REUTERS/Rick Wilking</p>