Jack Daniel`s Tennessee Whiskey Partners with Lilybug Scooters in Hamptons

Hampton-Based Scooter Service Offers Safe Return Home
LYNCHBURG, Tenn.--(Business Wire)--
Jack Daniel`s Tennessee Whiskey and Lilybug Scooters, a designated-driver
service that takes customers home in their own vehicles, have partnered to
increase safety on the roads throughout the busy summer season. Lilybug Scooters
operates in Southampton, Hampton Bays, Shinnecock, North Sea, Water Mill, Bridge
Hampton, and East Hampton.

Jack Daniel`s two-year sponsorship allows Lilybug to increase its visibility
with more branded scooters on the road, as well as keep the valuable service
sustainable throughout the year. Lilybug will also be able to bulk up resources
and expand the service to more establishments.

"We believe every drunk-driving death should be preventable," said Rob
Frederick, director of corporate responsibility for Brown-Forman, parent company
of Jack Daniel`s. "By becoming a sponsor of Lilybug, Jack Daniel`s is putting
the words `corporate responsibility` into action."

"At Jack Daniel`s, we always encourage our friends to drink responsibly. For
those who may have had one too many while out celebrating, Lilybug offers a safe
way home," said Mike Calleja, Jack Daniel`s On-Premise New York State Manager.

Lilybug Scooters began in May 2007 to provide a safe and responsible alternative
to get home without having to drive while impaired. Lilybug was named for
founder William Heath`s friend who was tragically killed by a drunk driver.

"Partnering with Jack Daniel`s allows us to raise awareness of our service and
to get more people home safely and that`s our ultimate goal," said William
Heath, Lilybug founder. "We want to remove the barriers of getting home and make
it clear there are options other than driving; it`s easy to call Lilybug."

How Lilybug works: Once you`re ready to end your evening, call Lilybug. They'll
dispatch a driver on a collapsible scooter to meet you at the establishment.
Upon arrival, the driver will fold up the compact motorbike, place it in a
duffel bag and slide it into your car trunk. Then he'll take your car keys and
drive you and your party home. He`ll leave your car safely at home and take off
on his scooter. (Cost: $30-$75, depending on distance.)

"Lilybug Scooters is a real-world solution to the problem of drunk driving. They
have shown effectiveness in getting people and their cars home safely," said
Frederick.

About Lilybug

Lilybug Scooters was founded in Southampton, NY in 2006 to provide a safe and
responsible alternative to getting home without having to drive while impaired
or tired. Our namesake Lily was a dear friend who was tragically killed by a
drunk driver, inspiring our service. While continuing to fulfill our original
mission, we have also added car care to our services.

About Jack Daniel`s and Brown-Forman Corporation

Officially registered by the U.S. Government in 1866, the Jack Daniel
Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the
United States and is on the National Register of Historic Places. Based in
Lynchburg, Tenn., the Jack Daniel Distillery is the maker of the world-famous
Jack Daniel`s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee
Whiskey, Jack Daniel`s Single Barrel Tennessee Whiskey and Jack Daniel`s Country
Cocktails. Jack Daniel`s encourages its friends to drink responsibly.

Brown-Forman Corporation is a producer and marketer of fine quality beverage
alcohol brands, including Jack Daniel`s, Southern Comfort, Finlandia, Canadian
Mist, Fetzer, Korbel, Gentleman Jack, el Jimador, Tequila Herradura,
Sonoma-Cutrer, Chambord, Tuaca, Woodford Reserve, and Bonterra.

Visit www.jdpressroom.com for additional Jack Daniel`s information.

Brown-Forman Corporation
Phil Lynch, 502-774-7928
VP, Director of Corporate Communications and Public Relations

Copyright Business Wire 2009